MSN Business Insider reporter Kate Taylor has published a report that brings new light on the soda industry in the United States. The facts are in and Americans are consuming less soda, putting both Pepsi and Coca-Cola on notice that it's time for them to change the way they have been doing business.
One way the soda giants have been fighting back that "...good night..." has been by shrinking the size of cans and bottles. While smaller cans may contain the same soda as always, they contain fewer calories than larger cans or bottles, making them more attractive to consumers.
According to the report, in 2015, one 8.5-ounce aluminum bottle of Coke generated $1.60 for Coke per purchase. Meanwhile, a 2-liter gallon generated revenue of only 18 cents per sale.
Coke is attempting to find ways to stop using sugar, as well. Rather, Coke is investing more heavily in its juice, tea, coffee and bottled water arms of the company. Similarly, according to Pepsi COO Indra Nooyi, in April, stated that less than 25 percent of the iconic company's global sales are from soda. Other Pepsi products, such as bottled water and unsweetened beverages have been making up for the decline in sugary drink sales.
Neither company is ever expected to give up selling soda. However, soda sales are not the back-bone or, apparently, the future of either Coke or Pepsi.
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